Sport Analytics and Artificial Intelligence

How can sports organisations use various types of data, from sport performance to digital media and ticketing to make better business decisions? How can new technologies and data analysis tools help teams, leagues and brands connect with fans, improve performance and gain a competitive edge?

On this master’s, you’ll explore how data and intelligent systems are reshaping the sport industry. You’ll gain hands-on experience in analytics, coding and Machine Learning, while developing the critical understanding needed to navigate the opportunities and challenges of a fast-evolving landscape. If you want to play your part in data-driven decision-making and technological innovation across the business of sport, this is the programme for you.

Sharpen your analytical and digital skills using real-world data

This course is highly practical and collaborative. You’ll work with datasets from major sport organisation such as the English Premier League (EPL), the National Football League (NFL), and Indian Premier League (IPL), applying analytical methods and intelligent technologies to real-world problems in sport.

You’ll learn to use software programmes like Python, R, and Microsoft Power BI, apply advanced statistical techniques, and work with various Machine Learning models and other essential tools while studying topics such as predictive analytics, visual storytelling, data strategy and applied algorithmic design. You’ll also develop the skills to communicate data-driven insights to stakeholders across sport, business and media.

Based in the heart of London’s dynamic sport and tech community, you’ll be ideally placed to connect with industry leaders and explore opportunities for your collaborative project and dissertation.

A headstart to your sport analytics career

This programme is designed for those who are passionate about data, technology and sport. Whether you come from a technical, analytical or sport background, you’ll graduate ready to take on roles that combine digital innovation and strategic decision-making across the global sport industry.

You’ll build a robust mix of technical, analytical and communication skills that will make you a strong candidate for roles in data analytics, sport technology, business development, management or consultancy.

Why you should study this degree: