Taught course

Cross-Cultural Communication and Media Studies

Institution
Newcastle University · School of Education, Communication and Language Sciences
Qualifications
MA

Entry requirements

A 2:1 honours degree, or international equivalent, in a subject broadly related to:

  • business
  • social sciences (eg languages, law or sociology)
  • humanities

Work experience in an international organisation or cross-cultural context is desirable, but not essential.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.

Months of entry

September

Course content

The Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media. It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media

The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing skills and knowledge relevant to various aspects of media.

This specialist pathway is delivered by academic staff in the media and cultural studies section of the School of Arts and Culture.

The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies.

You will develop:

  • critical understanding of media, culture and society
  • knowledge to theorise and analyse media, journalism and public relations
  • knowledge of media law and advertising regulations in a transnational context
  • an understanding of strengths and weaknesses of different types of data dissemination
  • analytical and critical skills to assess and conduct research in the field of media, journalism and PR
  • the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
  • skills to set up a campaign network and deliver PR campaign messages
  • skills to produce effective press releases and script, shoot and edit digital films
  • skills to produce news reports in a range of media forms
  • skills to script, shoot and edit digital films

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Christine Bell, School of Education, Communication and Language Sciences
Email
CCC@ncl.ac.uk
Phone
+44 (0) 191 208 8830