Global Marketing

Entry requirements

Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

Months of entry

January, September

Course content

We are all global consumers who interact with marketing messages in different ways and on a daily basis.

Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.

You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.

Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.

You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.

Information for international students

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Fees and funding

Home (UK) full time