Entry requirements

Degree requirements

A 2:1 or above at undergraduate level in any subject.

Find out more about how to apply for our postgraduate taught courses.

Months of entry


Course content

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

  • Specialise in data analytics and their use in B2B and B2C marketing, and beyond.
  • Examine techniques to measure, track and code human and consumer behaviour.
  • Explore the opportunities and challenges within the Big Data economy.

Fees and funding

There are a number of ways you can fund your postgraduate degree.

Our Advice and Counselling service offers specialist support on financial issues, which you can access as soon as you apply for a place at Queen Mary. Before you apply, you can access our funding guides and advice on managing your money:

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Business and Management School