Taught course

Marketing (specialisation)

Radboud University · Nijmegen School of Management

Entry requirements

  1. A completed Bachelor's degree in Business Administration or related area from a research university
    Ideally, your Bachelor's degree should cover the following courses:
    • Organisation Theory
    • Strategy
    • Marketing
    • Human Resource Management
    • Finance
    • Statistics
    • Quantitative and Qualitative Methods
    • Bachelor’s thesis of 12 EC
  2. Proficiency in English
    In order to take part in this programme, you need to have fluency in both written and spoken English.This requirement has been satisfied when the student meets the conditions, listed on our website.
  3. GMAT requirements
    Based on your (academic) background we might require.

Months of entry


Course content

Marketing at Radboud University

The Marketing Master's specialisation is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management. Marketing at the Nijmegen School of Management also focuses the interests of other stakeholders in your marketing activities. After completing the program, you will be able to answer questions such as: how to create a market-oriented organisation? How to involve customers in product development? And how to develop strong brand relationships?

What will you learn?

  • Gain an in-depth understanding in to the relationship management approach for understanding customer-business relationships
  • Learn about the importance of accounting for a wide variety of stakeholders and maintaing these relationships
  • Get a theoretical background into marketing and innovation and how they relate to the development of new products

Career prospects

Graduates from this programme can find positions in a variety of different organisations:

  • Brand or product manager
  • Management consultant
  • Market researcher
  • Account manager

*This is a specialisation of the Master's in Business Administration.

If you have any questions, email us here: study-information@ru.nl

Learn more via the Radboud University contact form.

Fees and funding

UK students
€ 17,470
International students
EU € 2,530 Non EU € 17,470

There are various scholarships available for studying at Radboud University. Some of the opportunities are described below. A full list, including detailed information, can be found on our website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Study Information