Taught course

Marketing (specialisation)

Institution
Radboud University · Nijmegen School of Management
Qualifications
MSc

Entry requirements

Please find all the relevant information about admission requirements on our website.

Months of entry

September

Course content

Marketing at Radboud University

The Marketing Master's programme is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management. Marketing at the Nijmegen School of Management also implies taking into account the interests of other stakeholders in your marketing activities. After completing the program, you will be able to answer questions such as: how to create a market-oriented organisation? How to involve customers in product development? And how to develop strong brand relationships?

*This is a specialisation of the Master's in Business Administration.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admission Office
Email
admissionoffice@ru.nl