Marketing (specialisation)

Entry requirements

1. A completed Bachelor's degree in Business Administration or related area from a research university
   Ideally, your Bachelor's degree should cover the following courses:
   • Organisation Theory
   • Strategy
   • Marketing
   • Human Resource Management
   • Finance
   • Statistics
   • Quantitative and Qualitative Methods
   • Bachelor’s thesis of 12 EC
2. Proficiency in English
   In order to take part in this programme, you need to have fluency in both written and spoken English.This requirement has been satisfied when the student meets the conditions, listed on our website.
3. GMAT requirements
   Based on your (academic) background we might require.

Months of entry

September

Course content

Marketing at Radboud University

The Marketing Master's specialisation is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management. Marketing at the Nijmegen School of Management also focuses the interests of other stakeholders in your marketing activities. After completing the program, you will be able to answer questions such as: how to create a market-oriented organisation? How to involve customers in product development? And how to develop strong brand relationships?

What will you learn?

• Gain an in-depth understanding in to the relationship management approach for understanding customer-business relationships
• Learn about the importance of accounting for a wide variety of stakeholders and maintaing these relationships
• Get a theoretical background into marketing and innovation and how they relate to the development of new products

Career prospects

Graduates from this programme can find positions in a variety of different organisations:

• Brand or product manager
• Management consultant
• Market researcher
• Account manager

*This is a specialisation of the Master's in Business Administration.

If you have any questions, email us here: study-information@ru.nl

Learn more via the Radboud University contact form.

Information for international students

Application deadlines

Non-EU/EEA students

• The deadline for non-EU/EEA students who wish to apply for a scholarship is 31 January prior to the September intake. For the requirements and selection procedure for scholarships, please check our scholarship overview.
• The deadline for those not applying for a scholarship is 1 April for non-EU/EEA nationals for the September 2026 intake. You can apply for the September 2026 intake from 1 October 2025.

EU/EEA students

• The application deadline for EU/EEA students with housing assistance for the September 2026 intake is 1 May, and the deadline without housing assistance is 1 July. You can apply from 1 October onward for the 2026/2027 academic year.

The application deadlines for Master’s starting in February are 1 November for non-EU/EEA citizens and 1 December for EU/EEA citizens.

Fees and funding

Radboud University offers 3 different scholarships that are open to prospective Master's students from non-EU/EEA countries and who want to follow an English-taught Master's programme.

Radboud Scholarship Programme

The Radboud Scholarship Programme offers talented, highly motivated, non-EU/EEA students with outstanding study results the opportunity to be awarded a partial scholarship for an English-taught Master’s programme.

NL Scholarship (for prospective students)

The NL Scholarship (formerly known as Holland Scholarship) is a partial scholarship for non-EU/EEA students who want to do their Master’s in the Netherlands.

Fulbright-Radboud Scholarships

The Fulbright Commission, sponsored by Radboud University, is offering scholarships for talented American students to study at Radboud University.