Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.
Months of entry
Digital technology and analytics are changing the face of technology.
The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment.
Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics.
Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge.
You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future.
The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.
Qualification and course duration
Course contact details
- + 44 (0)207 487 7505