Taught course

Marketing Psychology

Institution
Regent's University London · Business and Management
Qualifications
MSc

Entry requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree in marketing, psychology or business from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • A 2:2 degree in any subject and two years' relevant work experience in an organisational setting OR a relevant professional qualification (e.g. MCIM) and three years' relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

Months of entry

September

Course content

This pioneering one-year full time programme explores the techniques trusted by leading brand managers, strategists and market researchers, and combines them with fields such as data analysis and neuro-marketing.

Blending psychology and marketing - two of the University's major strengths - our MSc programme brings advanced principles of human behaviour to the field of business.

Created by chartered psychologists and marketers, this programme responds to the marketing industry's need for graduates that are not just familiar with marketing theory, but also what influences and inspires a consumer's thoughts, feelings and actions.

You will discuss topics including:
  • Behavioural economics
  • Consumer behaviour
  • Digital anthropology
  • Marketing communications
  • Marketing strategy
  • Neuro-marketing
  • Research methods

While learning the foundations that underpin successful global marketing campaigns, you will also explore cutting-edge techniques that will define the next generation of informed, evidence-based marketing.

You will examine the factors that affect branding and behaviour across the world, and develop key critical thinking and advanced research skills.

You will also have access to a dedicated psychology laboratory, equipped with testing cubicles for research. You will be able to master online experiment software (such as Coglab), analysis software (SPSS and NVIVO) and specialist hardware that can carry out eye-tracking, and record brain electrical activity, heart rate, pulmonary response, blood pressure and olfactory testing.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Enquiries Team
Email
enquiries@regents.ac.uk
Phone
+44 (0) 207 487 7505