Taught course

Digital Marketing and Analytics

Institution
Regent's University London · Business and Management
Qualifications
MSc

Entry requirements

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

Months of entry

January, September

Course content

Digital technology and analytics are changing the face of technology.

The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment.

Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics.

Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge.

You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future.

The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.

Qualification and course duration

MSc

full time
12-16 months

Course contact details

Name
Admissions
Email
exrel@regents.ac.uk
Phone
+ 44 (0)207 487 7505