Taught course

Digital Direction MA

Royal College of Art · School of Communication

Entry requirements

Candidates are selected entirely on merit and applications are welcomed from all over the world. The selection process considers creativity, imagination and innovation as demonstrated in your portfolio, as well as your potential to benefit from the programme and to achieve high MA standards overall. You will normally have completed an undergraduate qualification in a relevant subject or be able to evidence equivalent professional experience in fields such as filmmaking, broadcasting, media and communication, fine art, graphic design, sound, music, illustration, theatre, writing, HCI or digital production.Candidates are selected on the basis of a body of work that demonstrates an advanced understanding of the subject and sufficient technical skill to realise intentions, evidence of commitment to the subject, intellectual curiosity, open-mindedness, the ability to collaborate, to engage in debate and respond to criticism, and the ability to engage in sustained and consistent study. We also look for enthusiasm for your practice and a strong sense of personal responsibility for your own learning and development.

Visit the RCA website for application dates, details and full entry requirements.

Our Graduate Diploma Art & Design (pre-master's conversion) course can provide a means to progress to this programme on completion.

Months of entry


Course content

Media and storytelling in the digital era. Study at the World's number one ranked art and design university for eight consecutive years (2015-2022) in the QS World University Subject Rankings.

Digital Direction addresses our urgent need for inclusive and relevant storytelling. Our programme examines the emergence of new technologies for telling stories, such as VR, AR and mobile platforms, alongside the future of storytelling itself. Our purpose is to inspire communication practitioners to approach contemporary communication critically, and to discover new and meaningful ways to tell stories in our world today. Our course is not just open to practitioners from the arts but aimed at journalists, writers, musicians, theatre makers and anyone who wants to experiment creatively and collectively with new narrative approaches driven by ethical, environmental, epistemological and social imperatives. It’s for students who want to use emerging storytelling tools and technologies critically, working with others to assemble and amplify stories that should be told and heard. We look at ways to rethink what storytelling can be and what it can achieve, we invite new perspectives, we explore the ethics of technology and the politics and poetics of storytelling from diverse intellectual and practical standpoints. As our relationships with species, our planet and technologies evolve we look at ways of rethinking and reframing storytelling itself, at parallel human and nonhuman realities, other futures, at sensuous modes of storytelling experience, at new forms of narrative intelligences and subjectivities.

Career opportunities

Graduates go on to roles such as:

  • Transmedia content creators,
  • Digital designers
  • Activists
  • Experience designers
  • Speculative storytellers
  • VR developers
  • Educators
  • Sound artists
Open Days
Join an RCA online or on-campus open day to find out more about this programme - RCA Open Days.

Fees and funding

Visit the RCA website to find out more about scholarships and funding opportunities.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

RCA Student Recruitment