Taught course (will run subject to approval)

Experience and Service Design

University for the Creative Arts · General Art, Design and Media

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Entry requirements

An honours degree or equivalent qualification in the subject or a related discipline


Relevant work experience, demonstrating your ability to study at postgraduate level.

Months of entry


Course content

The design of human experience within the creative industries requires a wide breadth of understanding unlike any other.

As a student on this unique Experience & Service Design course, you’ll learn to understand how the human experience can be designed and shaped to fit a range of scenarios, whether it is a fashion event, a festival, in retail or at a venue, and how that experience can hold a powerful societal, environmental and business impact.

You will be given the tools and techniques – through intellectual enquiry and project assignments - to become an expert in designing experiences and services for the creative industries, and become leaders in advancing the discipline. You will apply these techniques to try to tackle challenges of sustainability, societal issues and governance.

You will learn how design improves user and business value, and explore what challenges and opportunities there are within the creative industries, in terms of technology and business model innovation.

And, you will engage on a strategic and operational level in the design of experiences and services, potentially leading interdisciplinary design teams in the concept, design and realisation of innovative services.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

01252 892 883