At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year is available (see MSc programmes - flexible route).
Months of entry
This programme is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing with particular emphasis on contemporary issues and leading-edge marketing thinking.
The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training, and also has exemptions from parts of Chartered Institute of Marketing Professional Diploma.
For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.
The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.
A 24-month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.
Explore postgraduate study at Birmingham at one of our on-campus open days (Friday 13 November 2015 and Friday 4 March 2016). Register to attend at: www.birmingham.ac.uk/pgopendays
If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: www.pg.bham.ac.uk
Information for international students
International students can find details of scholarships at www.international.bham.ac.uk/scholarships.htm Good standard of written and spoken English required, good four year undergraduate first degree with minimum grade average of 80% or 3.00 GPA. IELTS 6.5 minimum (or equivalent).
Fees and funding
Qualification and course duration
|Assessment||What kind of work will I be doing? (proportionally)|
|Written/ formal examinations||47|
|Written coursework / continuous assessment||20|
|Dissertation||33 (12000 words)|
Course contact details
- Postgraduate enquiry service
- 0121 414 5005