Research course

Marketing

Institution
University of Birmingham · Birmingham Business School
Qualifications
PhDMPhilMSc by research

Entry requirements

A Masters degree in a relevant subject from a UK university, or an equivalent qualification from a recognised university overseas. In some situations we will accept a good honours degree (first or upper second class honours) or equivalent. This will depend on the quality and/or originality of your research proposal.

Months of entry

January, December, November, October, September, June, May, April, March, February

Course content

As a PhD student, you will begin working on your research project right at the start of the first year. With the support of team supervision, you will also go through a research training analysis to identify any needs that you may have. For part-time students modules are flexible and can be studied in blocks, part-time or at weekends to fit your commitments.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Current priority areas include:

Social Marketing and Society

  • Consumer and marketing ethics
  • Consumer behaviour and issues related to consumption
  • Ethical consumption
  • Psychology of online communication
  • Online privacy issues
  • Transformative consumer research

Business Market Networks and Policy

  • Business-to-business marketing
  • Antitrust and historical public policy
  • Inter-organisational relationships and conflict
  • Networks and social capital in business-to-business contexts
  • Buyer-supplier relationships

Strategic Marketing and Innovation

  • Innovation, creativity and new product development
  • Environmental management and sustainability
  • Nascent markets and high technology fields
  • Innovation capabilities and diffusion
  • Construct development and computational simulation techniques

Most PhD students will be expected to take the core research methods training courses of the MA Social Research. You will then be able to take more advanced training as appropriate on the basis of a training needs analysis conducted with your supervisor at the beginning of each year.

For part-time students modules are flexible and can be studied in blocks, part time or at weekends to fit your commitments.

Explore postgraduate study at Birmingham at one of our on-campus open days (Friday 13 November 2015 and Friday 4 March 2016). Register to attend at: www.birmingham.ac.uk/pgopendays

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: www.pg.bham.ac.uk

Fees and funding

UK students
£4,121 FT - £2,061 PT
International students
£15,030 FT

Please visit:

www.birmingham.ac.uk/pgfunding

Qualification and course duration

PhD

full time
36 months
part time
72 months

MPhil

part time
48 months
full time
24 months

MSc by research

full time
12 months
part time
24 months

Course contact details

Name
Postgraduate enquiry service
Email
postgraduate@contacts.bham.ac.uk
Phone
0121 414 5005