International Marketing and Artificial Intelligence for Business
Entry requirements
A UK lower 2nd class honours (2:2) degree or equivalent.
Your degree should be in any subject which has enabled you to develop analytical and quantitatice skills.
Months of entry
January, September
Course content
This is a pathway of our International Marketing MSc course
This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.
You will explore how:
- AI-driven insights can enhance marketing efforts
- to make data-informed decisions
- to personalise customer experiences
- be competitive in a global marketplace
You'll learn through a blend of marketing theory and practical AI application.
This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.
This master's degree offers an innovative blend of two powerful disciplines:
- global marketing
- AI-driven business strategy
In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.
This course will teach you how to:
- gain advanced knowledge in both international marketing principles and AI applications
- learn to analyse diverse consumer markets
- design impactful digital strategies
- apply AI responsibly to optimise business processes
You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.
Fees and funding
A range of scholarships are available, check our website for full details and eligibility: Scholarships | University of Dundee, UK
Qualification, course duration and attendance options
- Masters
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Professor Bill Russell
- business@dundee.ac.uk