Taught course

International Marketing and Entrepreneurship

Institution
University of Essex · Essex Business School
Qualifications
MSc

Entry requirements

A 1st, 2:1 or good 2:2 degree, or equivalent, in any discipline.

Months of entry

October

Course content

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • marketing planning and implementation
  • new product development
  • supply chain management and operations
  • branding
  • ethical issues
  • theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a top 20 UK business school (Chartered Association of Business Schools), ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Information for international students

If English isn’t your first language, we require IELTS 6.5 overall with a minimum component score of 5.5

Fees and funding

We offer many funding opportunities to support talented postgraduates, ranging from research council studentships and University scholarships to awards funded by charities and other external organisations. For more information, visit our website at: www.essex.ac.uk.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Admissions Team
Email
pgadmit@essex.ac.uk
Phone
+44 (0)1206 872719