Taught course

Advertising and Marketing

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a 2:2 honours degree or equivalent, one academic reference and a good command of English. For international students, an IELTS score of 6.0 (with a minimum of 5.5 in all skills) or equivalent, such as Pearson PTE, is also required.

Months of entry

September

Course content

Equipping you with the skills to choose, design, implement and evaluate creative strategies for different audiences, this MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme. Please see http://www2.hull.ac.uk/fass/modern-languages/efl.aspx

Fees and funding

UK students
8100
International students
13850

Departmental scholarships and bursaries may be available. Please contact the department direct for more details. For information on fees and funding please go to www.hull.ac.uk/money/

Qualification and course duration

MSc

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Dissertation33 (20000 words)
Mix of exams, coursework and group work67

Course contact details

Name
Postgraduate Admissions
Email
pgstudy@hull.ac.uk
Phone
+44 (0)1482 466850