Advertising and Marketing

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or equivalent,one academic reference and a good command of English.

Months of entry

September

Course content

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme.

Fees and funding

Please contact the department direct for more details.

Qualification and course duration

MSc

Further details of qualification

Students acquire the fundamental skills to develop a career within the creative industries while also gaining a thorough grounding in general marketing principles. You develop the ability to choose, design, implement and evaluate creative message strategies for different target audiences, selecting appropriate channels to achieve best impact.

Assessment