Taught course

Advertising and Marketing

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English.

Months of entry

September

Course content

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme.

Fees and funding

UK students
£9,100
International students
£16,200

UK and EU students can take out a Master’s Loan to help with tuition fees and living costs. They provide up to £11,222 for full-time and part-time taught and research Masters courses in all subject areas.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    Students acquire the fundamental skills to develop a career within the creative industries while also gaining a thorough grounding in general marketing principles. You develop the ability to choose, design, implement and evaluate creative message strategies for different target audiences, selecting appropriate channels to achieve best impact.

Course contact details

Name
Postgraduate Admissions
Email
pgadmissions@hull.ac.uk
Phone
+44 (0)1482 466850