Entry requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:1) or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good 2:2 honours degree.

Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.

Months of entry

September

Course content

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real world marketing challenges.

As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, Nokia, Yellow Pages, Kodak or Sony). Now, organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better and provided customers with superior value.

This Master’s is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.

The programme place great emphasis on socially responsible marketing and the role of marketing within society. You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries

Information for international students

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.

Fees and funding

Please visit our funding web pages for the most current opportunities.

The Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March) and commit early, 10% off their tuition fees.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Further details of qualification

Kent Business School has joined forces with The Chartered Institute of Marketing (CIM) to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside the MSc Marketing degree, ensures you are equipped with the best opportunities for a successful marketing career.

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations60
Written coursework / continuous assessment30
Professional practice10

Course contact details

Name
Kent Business School
Email
kbsadmissions@kent.ac.uk
Phone
+44 (0)1227 827726