Marketing

Entry requirements

A minimum of a second-class UK degree in any subject, or an equivalent internationally recognised qualification, is accepted for this course.

All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Months of entry

September

Course content

MSc Marketing is ranked in the top 100 in the world (QS Business Masters World Rankings, 2025).

Today’s marketers must do more than sell - they must strategise and solve. And they do it responsibly, ethically and with impact.

At KBS, you’ll combine data with creativity and insight with innovation.

Our CIM- and CMI-accredited MSc Marketing equips you with the advanced knowledge, practical skills and strategic mindset to lead in a fast-evolving industry.

You’ll explore marketing in a global context, develop cross-cultural competence, and learn how to use emergent tools and tactics responsibly.

Whether you’re launching your career or pivoting from another field, this course gives you the tools to stand out.

Learn from leading researchers and industry experts, take on real-world consultancy briefs, and choose from a summer internship or a marketing challenge that puts your skills to the test.

What Triple Accreditation Means for You

• Future-focused: Your teaching will meet the highest international standards – which are valued by employers worldwide.
• Globally-connected: You’ll study alongside students and experts from all over the world – developing your own network.
• Career-ready: You will gain real-world experience and practical skills that strengthen your career prospects and develop a stand-out CV.

This course is accredited by the CMI - what this means for You

• Professional qualification: Graduate with an internationally recognised CMI qualification alongside your degree, giving you a competitive edge in the job market.
• Foundation Chartered Manager (fCMgr) status: Achieve Foundation Chartered Manager (fCMgr) status upon graduation, allowing you to stand out in the job market with post-nominals (designatory letters) after your name.
• CMI membership: Enjoy complimentary CMI membership to support your employability and career growth. This includes award-winning career tools, study resources and access to events and professional networks.

Study the Marketing MSc at Kent Business School and graduate with the confidence to excel in your career.

Information for international students

Please see our International website for entry requirements by country and other relevant information. Due to visa restrictions, international fee-paying students cannot study part-time unless undertaking a distance or blended-learning programme with no on-campus provision.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree.

For detailed information see our English language requirements web pages.

Need help with English?

Applicants who are required to meet an English language condition may be able to study a pre-sessional course in English for Academic Purposes through Kent International Pathways.