Entry requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

Months of entry

September

Course content

Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

The MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside the MSc Marketing degree, ensures you are equipped with the best opportunities for a successful marketing career.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Kent Business School (KBS)

We are a world-class business school combining rigorous teaching with real world relevance and strong links to the business community.Our research is ranked 32 in the UK on a measure of "research power" - RAE 2014 and underpins and enhances our teaching. Our flagship programme, the Kent MBA, has AMBA accreditation and together with our Master’s in Management, Marketing, Business Analytics, Human Resource Management, Logistics and Supply Chain Management, Management Science, and programmes in finance and accounting, we continue to attract applicants with a wide range of backgrounds from 102 countries leading to excellent results in the 2016 Guardian and Sunday Times university league tables.

Studying at KBS gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

Information for international students

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. See http://www.kent.ac.uk/international-pathways/

Fees and funding

UK students
£9,640
International students
£15,160

Please visit our funding web pages for the most current opportunities.

The Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March 2016) and commit early, 10% off their tuition fees.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations60
Written coursework / continuous assessment30
Professional practice10

Course contact details

Name
Kent Business School
Email
kbsadmissions@kent.ac.uk
Phone
+44 (0)1227 827726