Research course

Marketing

Institution
University of Kent · Kent Business School
Qualifications
PhD

Entry requirements

A 2.1 at undergraduate level and, for PhD applicants, a Merit at Master’s level in a relevant discipline from a UK or other approved university and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic. PhD applicants who do not hold a first class honours degree (if still completing their Master’s programme) or a relevant Master’s degree with Distinction will be asked to pay a £100 application fee (deductible from the first year’s fees).

Months of entry

September

Course content

Staff research interests in this group cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems. Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The group has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

National ratings

In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.

The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.

Department specialisms

Research areas: Accounting and Finance, Marketing, Management Science, People Management and Organisation, Strategy and International Business

Information for international students

For detailed information see our English language requirements web pages. http://www.kent.ac.uk/ems/eng-lang-reqs/index.html Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. See http://www.kent.ac.uk/international-pathways/

Fees and funding

We have a scholarship fund of over £9 million to support our taught and research students with their tuition fees and living costs.

For more information visit: the website: Postgraduate Scholarships and Funding.

Qualification and course duration

PhD

part time
60 months
full time
36 months

Course contact details

Name
Kent Business School Graduate Admissions Office
Email
kbsadmissions@kent.ac.uk
Phone
+44 (0)1227 827726
Fax
+44 (0)1227 761187