Taught course

Digital Marketing

University of Portsmouth · School of Strategy, Marketing and Innovation

Entry requirements

A second-class honours degree or equivalent professional experience and/or qualifications.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

January, September

Course content

Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?
If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.
Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
What you'll experience
On this course, you'll:
    • Learn from academic staff with relevant experience in the field, including research and consultancy
    • Access our extensive library and IT facilities which include academic and practitioner publications
    • Hear from guest speakers and take part in live case studies
    • Draw on our extensive links with the industry
    • Take part in topical debates on subjects like data collection, Artificial Intelligence in marketing, and Blockchain advertising
    • Receive regular business updates, analysis and smart insights about the latest technology and marketing developments
    • Learn about emerging technologies in the field of digital marketing
    • You will have the opportunity to gain professional certificates to enhance your CV
Work experience and career planning
We can help you identify internships, voluntary roles and opportunities that will complement your studies.
When you finish the course, our Careers and Employability service will help you find a job that puts your skills to work in the digital marketing industry. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
Careers and opportunities
This course will give you the knowledge and practical skills to use digital media in a marketing environment.
What can you do with a Digital Marketing degree
You'll be in a strong position to pursue a career in fields including:
  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising
You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

023 9284 2991