Taught course

Digital Marketing

University of Southampton · Southampton Business School

Entry requirements

A UK bachelor’s degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a relevant subject that includes some business, management or marketing study (IT is not essential).

On a case-by-case basis, consider other degree subjects if work experience is in marketing, but a minimum of 2 years work experience is required

Months of entry


Course content

Immerse yourself in the fast-paced world of digital marketing with our specialised MSc programme at Southampton. As one of the unique offerings in the UK, this course equips you with the most recent concepts and techniques, positioning you for a successful career in this dynamic sector.

You will learn from engaged academics linked to our world-renowned Web Science Institute. You'll also benefit from a curriculum that’s constantly evolving, keeping you ahead of industry trends.

You'll follow in the footsteps of our alumni, who have created successful paths in diverse sectors and at renowned organisations such as Hootsuite, L’Oreal, and EDF Energy.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

IELTS language requirements: 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Fees and funding

UK students
International students

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Admissions Enquiries
+44 (0)23 8059 4393