Taught course

Digital Marketing

University of Southampton · Southampton Business School

Entry requirements

A UK bachelor’s degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a relevant subject that includes some business, management or marketing study (IT is not essential).

On a case-by-case basis, consider other degree subjects if work experience is in marketing, but a minimum of 2 years work experience is required

Months of entry


Course content

As one of the only specialist MSc Digital Marketing master’s in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, and equip you for a career in this exciting and dynamic industry.

You'll be taught by academics who are active researchers with links to the University's Web Science Institute, a world-leading centre for web research.

The curriculum is regularly updated to keep pace with new developments and trends in digital and data-driven marketing.

Our students are equipped for success in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

IELTS language requirements: 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Fees and funding

UK students
International students

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Admissions Enquiries
+44 (0)23 8059 4393