Marketing (MLitt)

Entry requirements

A good 2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. We also consider applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and we will take work experience into account in the evaluation of applications.

Months of entry

September

Course content

The Masters in Marketing is a one-year taught programme run by the School of Management.

Highlights

• The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.
• This programme has been approved and accredited by the Chartered Institute of Marketing to provide entry onto the CIM's Chartered Postgraduate Diploma in Marketing.
• Marketing practitioners from industry and academic are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead master classes.
• Students have the opportunity to go on an annual marketing-related field trip.

Teaching format

Teaching is delivered through a mixture of core and optional modules using a range of delivery methods including lectures, small group tutorials, workshops and seminars. The average marketing cohort is 40 students.

Assessment comprises a combination of coursework and examinations. From June to August, students undertake a research project culminating in a written dissertation of 15,000 words.

Marketing students are academically supported by their dedicated programme director as well as the director of postgraduate programmes.

Accreditation

This programme has been approved and accredited by The Chartered Institute of Marketing to provide entry onto The CIM's Chartered Postgraduate Diploma in Marketing.

Modules

Each module typically consists of three to five contact hours per week including lectures, seminars, tutorials and workshops. Assessment is either entirely by coursework, or through a combination of coursework (50%) and a two-hour end-of-semester examination (50%).

For more details of each module, including weekly contact hours, teaching methods and assessment, please see the latest module catalogue which is for the 2017–2018 academic year; some elements may be subject to change for 2018 entry.

Fees and funding

Qualification and course duration

MLitt