Taught course

Media Management

University of Stirling · Faculty of Arts and Humanities

Entry requirements

An upper second class Honours degree from a British Higher Education institution, or equivalent academic or professional qualification. Applications will also be considered from those with significant experience in the media but without the normal qualifications for entry. Candidates who lack formal qualifications but can satisfy the selector of their ability to undertake postgraduate study will also be considered.

Months of entry


Course content

Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. It was the first course of its kind in the UK, running successfully since 1993.

Applications are particularly welcome from those employed in the media industries.

Course Objectives

Internationally-oriented and comparative in approach, the course provides:

  • a theoretical and case-study based foundation in media economics, finance and business strategy
  • appropriate management skills and an analytical perspective on the media industries
  • an understanding of the evolution of the regulatory and policy environment in which media operate
  • advanced study in contemporary media and cultural theories training in appropriate research methodologies

Information for international students

If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6 (minimum 5.5 in each skill), or TOEFL: Listening 21, Reading 22, Speaking 23, Writing 21.

Fees and funding


Qualification and course duration


full time
12 months


full time
9 months


AssessmentWhat kind of work will I be doing? (proportionally)

Course contact details

Professor Richard Haynes
+44 (0) 1786 467971