A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate work experience are encouraged to apply.
Media Managers come from a wide range of backgrounds, and the profession is keen to encourage applicants from the arts, humanities, business, sciences, and the social sciences. Applications are welcomed from applicants from the broadest range of disciplines.Other routes of entry
If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.
Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling.
Months of entry
The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the rapidly changing global media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.
As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.
This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.
The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the V&A Dundee and CodeBase Stirling.
You’ll also have the opportunity to hear from industry professionals. For example, in 2021 we had speakers from all parts of the media industries and creative sector including Editor of the Sunday National, Former editor of The Scotsman, Head of Business Multiplatform Productions, BBC Scotland, Director and Independent Creative Producer for LeithLate, Director of Crowdfunding and Communications specialists Paved with Gold. Guest lectures have also been delivered from policymakers from the British Council; Ofcom and PACT.
On core modules in 2021, students also had the opportunity to deliver projects for real-world media sector clients including a film festival based in Calgary, a book publisher based in Vancouver, a female empowerment focused podcasting company based in Los Angeles and an entrepreneurial web app developer based in Ontario.
Information for international students
If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
Find out more about our pre-sessional English language courses.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- University of Stirling