Strategic Marketing

In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.

Our CIM-accredited Strategic Marketing MSc will prepare you to drive competitive marketing strategies. You'll learn innovative, evidence-based techniques. We'll also teach you sustainable practices that can be used to foster business growth.

You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, state-of-the-art facilities and enhanced careers support.

By studying at Sussex, you will:

• explore theories, concepts, models and techniques to develop marketing in a global environment
• gain insights into the world of marketing, including ethical and social perspectives
• study core areas including marketing strategy, market research, brand management and buyer behaviour
• develop essential skills to measure success and improve decision-making through advanced marketing analytics
• learn how to navigate the challenges of socially responsible marketing decisions
• understand the role of marketing in influencing sustainable behaviour.

When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.

Accreditation

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

• Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more