Taught course


University of the Arts London - London College of Communication · Faculty of Media

Entry requirements

An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects.

Months of entry


Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising. You will develop your intellectual, imaginative, creative and aesthetic skills, and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology, including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or more broadly, you wish to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

Information for international students

English language requirements - IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.

Fees and funding

UK students
International students

Learn more at the funding page.

Qualification and course duration


full time
15 months

Course contact details

+44 (0)20 7514 6599