Marketing Innovation

Entry requirements

Normally a first or second-class Honours degree or professional experience in the area of study. The MSc in Marketing Innovation attracts a diverse range of applicants, including recent business and non-business graduates who wish to pursue a career as a marketer; graduates from engineering/technical backgrounds who wish to develop crucial commercialisation skills; multi-disciplinary graduates who wish to set up their own business and require essential creative and analytical skills to successfully commercialise their business idea.

Months of entry

September

Course content

• Develop and apply marketing expertise in innovation, strategic insight and creativity
• Emphasis on professional development and preparation for the workplace
• Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Core modules include The Marketing Innovator; Consumer Insight, Analysis and Creativity; Product Service Design and Development Strategic Brand Planning; and Marketing Communications. There is also a compulsory module on Research Methods in Business which informs your final dissertation.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.