Taught course

Marketing Innovation

University of Winchester · Winchester Business School

Entry requirements

Normally a first or second-class Honours degree. Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing.

Months of entry


Course content

MSc Marketing Innovation at Winchester is a cutting-edge programme developing graduates with distinctive marketing expertise in innovation, strategic insight and creativity.

Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility.

MSc Marketing Innovation develops students' marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond.

Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies.

In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals, who possess skills relating to creativity, consumer insight, brand development and strategic analysis and who are capable of driving strategic change.


  • The Marketing Innovator
  • Consumer Analysis, Insight and Creativity
  • Product-service Design and Development
  • Strategic Brand Planning, Market Development and Opportunity Identification
  • Marketing Communications
  • Market-led Organisational Change
  • Research Methods for Business
  • Dissertation

The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

There are no conventional examinations. All modules are assessed through one piece of coursework per module.

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

Information for international students

If English is not your first language: IELTS 6.5 (including 6.0 in academic writing) or equivalent approved test. International students seeking additional information about this programme can email International@winchester.ac.uk or call +44 (0) 1962 827023.

Fees and funding

UK students
September 2017 Entry Full-time | £6,600
International students
September 2017 Entry Full-time | £12,750

Limited bursaries, scholarships and discounts are available - please see our website under 'Students and Money' for more details.

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

Course Enquiries and Applications
+44 (0) 1962 827234