Taught course

Social Media and Management

University of York · Department of Sociology

Entry requirements

Applicants must have the minimum of a 2:1 degree or equivalent. This should be within a social science or a management / business studies related discipline. However, it is also recognised that this course is likely to attract highly capable students from a computer science background who wish to undertake rigorous social science training. In this case, high calibre applicants from non-social science disciplines will be considered for admission. If you are a non-native English speaking applicant you must provide evidence of your English language ability. You need to show enough fluency in all aspects of English (reading, writing, speaking and listening) to the required level of the course you're applying to.

Months of entry


Course content

The course taught by the Department of Sociology and The York Management School and will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on society, commerce, public and third sector organisations in the UK and worldwide.

You will develop business awareness, exploring the history of organisations, environments, and the ways in which both have changed. You will examine how digital information communications technology (ICT) is managed within businesses, as well as exploring alternative strategies for managing ICT in modern organisations.

You will learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society.

Information for international students

York is a research-intensive university and a proud member of the elite Russell Group of universities. Information about international fees can be found on our website.

Fees and funding

Department and University scholarships may be available, please check our website for details: Fees and funding

Qualification and course duration


full time
12 months

Course contact details

Postgraduate Administrator
+44 (0) 1904 324743