Social Media and Management

Understand the interplay between interactive technologies and contemporary business. Social media and digital technologies don't exist in a vacuum. They must be understood within the specific social worlds they are embedded in. You'll explore this idea with a specific focus on the business world's relationship to emerging technologies. You'll critically examine how organisations, platforms, metrics and power intersect.

Critically analyse how social media and information applications have changed business. These technologies are transforming organisational development. You'll explore the history of organisations, their environments, and the ways in which both have changed. In doing so, you'll analyse how management practices are shaped by wider digital, social and economic conditions.

Identify key innovations and new possibilities of new media. This rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge. You'll learn to think ahead of the curve by exploring the opportunities and challenges presented by these new data forms. You'll examine how digital information communications technology is managed and investigate new methods of digital data analysis.

Study across two departments renowned for the quality of their research. You'll take modules from both the Department of Sociology and the School for Business and Society. Your teaching will combine experience from the forefront of sociological and business research. You'll work directly with academics researching new approaches and techniques for studying digital technologies.