Taught course

Strategic Marketing

Institution
Cardiff University · Cardiff Business School
Qualifications
MSc

Entry requirements

See our website for details.

Months of entry

September

Course content

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Enquiries
Email
postgradenquiries@cardiff.ac.uk
Phone
+44 (0)29 2087 0084