Taught course

Strategic Marketing

Institution
Cardiff University · Cardiff Business School
Qualifications
MSc

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Entry requirements

For entry requirements for this course, please visit our website

Months of entry

September

Course content

Carve out your niche in the global marketing world with our practically focused programme.
In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.
Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors.
The business of changing the world is ours.
Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business.
If you achieve 60% or more in the taught phase of the programme, you’ll be eligible for a summer internship. This industry insight is your opportunity to put theory into practice and apply Business School know-how in a professional setting. You’ll get paid to make a difference to a public, private or third sector organisation. Working together with marketing professionals, you’ll discover new ways of doing things by challenging assumptions, taking risks and using your imagination to bring about positive change. This is also your chance to listen and learn as you absorb the practical skills and professional confidence to secure a role as a marketing professional after graduation.
Alternatively, you might choose to complete a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analyse their business challenges and design marketing solutions before presenting your proposals to their management board.
To complement this live project, our team of academic and practitioner experts will use internationally recognised research and real-world examples to introduce you to the latest developments in marketing and strategy. You’ll learn about digital media, consumer and organisational behaviour, integrated communications and societal campaigns, to ensure you have the professional knowledge as well as the practical skills to stand out in the graduate job market.
  • You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.
  • You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).
  • You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).
  • A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Fees and funding

UK students
For tuition fee information, please visit our website.
International students
For tuition fee information, please visit our website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Enquiries
Email
postgradenquiries@cardiff.ac.uk
Phone
+44 (0)29 2087 4455