For entry requirements for this course, please visit our website.
Months of entry
In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.
Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors.
The business of changing the world is ours.
Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business.
You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analyse their business challenges and design marketing solutions before presenting your proposals to their management board.
To complement this live project, our team of academic and practitioner experts will use internationally recognised research and real-world examples to introduce you to the latest developments in marketing and strategy. You’ll learn about digital media, consumer and organisational behaviour, integrated communications and societal campaigns, to ensure you have the professional knowledge, confidence and practical skills to stand out in the graduate job market.
- Chartered Institute of Marketing (CIM)
- Association to Advance Collegiate Schools of Business (AACSB)
Cardiff Business School is accredited by AACSB international - The Association to Advance Collegiate Schools of Business.
Fees and funding
If you’re a home-fee paying student, you can apply for a £3,000 Master’s Excellence Scholarship from Cardiff University to help cover the cost of this programme.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Student Recruitment Enquiries
- +44 (0)29 2087 4455