Taught course

Advertising and Marketing

Institution
Coventry University · Faculty of Business and Law
Qualifications
MA

Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Months of entry

January, September

Course content

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices to prepare you to enter a career in these exciting business areas.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field.

Our graduates should be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions, following in the footsteps of our growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Faculty of Business and Law
Email
reception.fbl@coventry.ac.uk