Taught course

Strategic Marketing

Institution
Cranfield University · Leadership and Management
Qualifications
MSc

Entry requirements

1st or 2nd class UK honours degree, or professional qualification and a number of years work experience.

Months of entry

September

Course content

This programme will give you the specialised skills and knowledge to become a successful marketing manager of the future.

You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research or multi-channel marketing.

  • Designed with senior marketing practitioners to give you cutting-edge knowledge and skills in strategic marketing.
  • Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with unrivalled access to lecturers and support staff.
  • 99% of Cranfield School of Management Masters’ students seeking employment are employed within 3 months of graduation.

Information for international students

If English is not your first language: IELTS score of 6.5 with writing of 6.5, TOEFL 92+ with a minimum of 21 in writing, ESOL either: Certificate of Advanced English – grade A-C, Certificate of Proficiency in English– grade A-C the Pearson Test of English (Academic) – overall 65.

Fees and funding

For details of any funding or bursaries that may be available, please contact the Enquiries Office.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Enquiries Office
Email
enquiries@cranfield.ac.uk
Phone
+44 (0)1234 758008