Applicants should have or expect to gain a good second class honours degree or above. Alternative qualifications and/or industry experience considered. Experience in the field of: Public relations, journalism, information officers, librarians, marketers, social media managers, social scientists and civil servants. Industry experience: Those without a degree may be considered depending on their circumstances. It is anticipated that since this programme will be of interest to those who are practising journalists, public relations consultants, marketers or social scientists. One possible non-degree entry route will be a minimum of five years work experience. Any applicant who has worked in posts detailed above are welcome to apply for the course. International applicants are required to demonstrate equivalent qualifications and must also demonstrate a proficiency in communicating through English, via an IELTS test with a score of 6.0 (minimum 5.5 in each component) or equivalent.
Months of entry
Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face.
- Provides progression routes for undergraduate students on courses relating to media, journalism, cultural studies, marketing and communications and Humanities and Social Science subjects
- Designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
- Delivered by academic staff with a proven record in research and teaching on mass communications
- Provides rigorous training in postgraduate research skills that will enable you to pursue further postgraduate study at doctoral level
An integral part of this MA programme is the year-long Research Methods module. This module introduces you to important methodological approaches pertinent to the study of mass communications (such as different forms of textual analysis and audience research) and provides you with a grounding in key skills required for study at Masters level.
In addition you will study Theories, Concepts and Debates in Mass Communications. This looks at enduring issues such as the impact of mass media (within advertising, radio, print propaganda and TV broadcasting) on audiences.
The production and reception of contemporary mass communications is also explored in depth during the Digital Cultures module in which you will critically analyse research on digital media audiences, paying attention to research on web-based communication and the activities of fans. This module also features a distinctive collaborative project involving Tate Liverpool. Here you will critically review the ways that the Tate Gallery’s current exhibitions are being marketed to the general public, liaising with the Gallery’s marketing team and paying particular attention to their online promotions.
New Media: Policy and Practice requires you to analyse contemporary media policies and consider the potential future direction of national and international media regulation. You will also put your knowledge of the contemporary media landscape into practice through the construction of a portfolio of digital writing, which requires you to reflect on the process of online communication in different international contexts.
Finally, your Dissertation study involves original research and enables you to incorporate reflections on your own professional practice (either in a work placement or existing employment) if you so wish.
Information for international students
LJMU will be awarding a range of generous international scholarships for students enrolling at the University in September. Please contact LJMU’s International Team by visiting www.ljmu.ac.uk/study/international-students for more information and advice.
Fees and funding
Please contact the Faculty of Arts, Professional and Social Studies for up to date information regarding fees. The Faculty can be contacted by email at APSadmissions@ljmu.ac.uk or telephone 0151 231 5175
Qualification and course duration
Course contact details
- Course Enquiries
- 0151 231 5090