Taught course

Marketing

Institution
Queen Mary, University of London · Business Management
Qualifications
MSc

Entry requirements

A good upper second class honours degree or equivalent in any subject. For non-native English speakers, IELTS 7.0 (writing 6.0) or equivalent is required.

Months of entry

September

Course content

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary society and consumption practices. It will be ideal for both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field.
This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption. You will examine the processes of globalisation and their impact on multinational enterprises and national firms.
You will also compare strategies involved in marketing and branding, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing. By the end of the programme, you will have developed a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.
Why study with us?
  • This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy
  • You will gain an understanding of the nature of global brands and their role in creating relationships in a global market
  • You will learn about the centrality of consumers as crucial stakeholders
  • You will learn about qualitative and quantitative research methods, and how to design marketing strategies
  • You will be taught by academics who have a global outlook on business
Core module
  • Dissertation

Compulsory modules
  • Brand Management
  • Introduction to Marketing Theory and Concepts
  • International Marketing Communications
  • Research Methods for Marketing
  • Understanding Consumer Behaviour
  • E-Marketing

Elective modules
  • Global Supply Chain Management
  • International Business Strategy
  • Multinationals and Global Business
  • New Product Development and Business Ecosystems
  • Relationship and Network Marketing
  • Social and Political Marketing

Continuing Professional Development:

  • Non-assessed series of presentations and skills-based activities
  • Critical Thinking and Writing for Business Management: Literacy Development
  • Grammar in Context 1 (exclusive to SBM students)
Further information: www.qmul.ac.uk

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
James Boote, Recruitment and Marketing Officer
Email
j.boote@qmul.ac.uk
Phone
+44 (0)20 7882 8569