Taught course

Design, Innovation and Brand Management

Institution
University for the Creative Arts · Management - Marketing
Qualifications
MA

Entry requirements

A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline, and/or; relevant work experience, demonstrating your ability to study at postgraduate level. A portfolio of work is also required.

If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 or equivalent.

Months of entry

September

Course content

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

Information for international students

International Students should contact the International team on: +44 (0)1252 892838 for further information and advice. Alternatively email us at: international@ucreative.ac.uk

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Enquiries
Email
enquiries@ucreative.ac.uk
Phone
01252 892 883