Marketing Strategy and Management

Is this course for you?

This course has been designed for individuals who are looking to climb the marketing career ladder or step into postgraduate study. During your studies, you’ll gain a solid understanding of the role of marketing in any business, and the importance of developing a strategically and ethically effectively marketing strategy.

You’ll explore a range of topics, including:

• the effects of marketing strategies in both local and global environments
• the impact different workplaces have on marketing plans
• how to build a successful strategy and measure its impact

Upon successful completion, you’ll receive a digital certificate confirming you’ve achieved 20 academic credits at postgraduate level. You will also have the opportunity to progress on to a PG Cert Global Digital Marketing (60 credits), PG Dip Global Digital Marketing (120 credits) or the full MSc Global Digital Marketing (180 credits).

Please note, acceptance on to a postgraduate qualification is subject to meeting the entry requirements of your chosen programme.

How will you learn?

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or in a café.

Our online professional courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

• multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
• discussion forums for you to chat about the module content with fellow students
• live Q&A sessions with your tutors
• a comprehensive eLibrary of textbooks and academic journals
• support from academic staff and your dedicated Student Support team

This course is accredited by The CPD Certification Service, which provides independent CPD accreditation used to formally record CPD learning. Recognised in over 100 countries, the accreditation is compatible with international requirements and confirms our courses achieve qualitative standards required by professional bodies, institutional associations and education providers.