Master of Business Administration (Advertising and Brand Management)

Entry requirements

An honours degree (at least 2:2 or equivalent) in any discipline, a degree equivalent professional qualification or appropriate work experience.

All students from non-majority English-speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

• GCSE English language grade A-C
• IELTS 6.5 (with no less than 5.5 in any band)
• Other English language tests are accepted including some local qualifications such as Standard XII, WAEC and NECO. Please contact the International Office for details.

Months of entry

January, May, September

Course content

The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.

In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities.

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.

Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.