Taught course

Strategic Marketing with Brand Leadership

University of Hertfordshire · Hertfordshire Business School

Entry requirements

The entry requirements for the programme are a good first degree i.e. 2:1 or 2:2 in any discipline. However, recognising that people often need a second chance, we also accept students with a borderline 3rd/2.2. We also accept a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

  • GCSE English language grade A-C

  • IELTS 6.0 (with no less than 5.5 in any band)

  • Other English language tests are accepted. 

Months of entry

January, September

Course content

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.   

The programme offers three award routes that you can choose to study: 

  • One-year full-time MSc Strategic Marketing with Brand Leadership
  • Two-year full-time MSc Strategic Marketing with Brand Leadership (Sandwich) 
  • Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only. 

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. 

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. 

Who is the course for

This MSc Strategic Marketing with Brand Leadership has been designed for:  

  • Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership 
  • Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership. 
  • Marketing professionals who want to specialise even further within the discipline of brand leadership. 
Why choose this course

This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.

Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.

The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.

All pathways provide the opportunity to: 

  • Study a range of branding subjects in a marketing context

  • Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability

  • Personalise your study through research options that include a dissertation or an applied marketing branding project. 

Fees and funding

UK students
£9750 for the 2022/2023 full time academic year / £810 per 15 credits for the 2022/2023 part-time academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Diane Morrad