Taught course

Public Relations and Digital Communications

University of Hertfordshire · School of Social Science, Humanities and Education

Entry requirements

The equivalent of a good 2:2 honours degree (i.e. minimum 55% classification grade) and IELTs of 6.5 including 6.5 in writing.

MA Public Relations and Digital Communications is a conversion programme:therefore we accept students with undergraduate degrees in humanities, business, education, social science and creative arts. Applicants with degrees in other subjects may be considered. For further questions please contact the Postgraduate Admissions Tutor Dr Gwyneth James.

For country-specific qualifications, please visit our your country page. If you do not have the required level of English for entry, our academic English courses can help you to achieve this level.

Months of entry


Course content

This MA Public Relations and Digital Communications course will enable you to:

  • Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
  • Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.
  • Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.
  • Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.
  • Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.

This course is a conversion course, making it available to students who have not studied PR at an undergraduate level. It covers the theoretical underpinning of PR practices but will also take your knowledge to an advanced level.

Fees and funding

UK students
£9750 for the 2022/2023 full time academic year / £815 per 15 credits for the 2022/2023 part-time academic year
International students
£16000 for the 2022/2023 full-time academic year / £1335 per 15 credits for the part-time 2022/2023 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University's Fees and Finance Policy (and in particular the section headed "When tuition fees change"), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Dr Chanda Mfula