Taught course (will run subject to approval)

Consumer Analytics and Marketing Strategy

Institution
University of Leeds · Leeds University Business School
Qualifications
MSc

Entry requirements

A 2:1 bachelor degree in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.

Months of entry

September

Course content

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behavior, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
Leeds University Business School is a world ranked, triple accredited and award winning business school. In the Research Excellence Framework (REF) 2014 we were ranked ninth in the UK and first in the North of England for the quality of our research. Of the top ten Business Schools in the REF, we are one of only four to have achieved the prestigious ‘triple crown’ accreditation from the world’s leading accreditation bodies: AACSB, AMBA and EQUIS.
Our Masters courses are informed by the latest professional knowledge. You are taught by world-leading academics who combine professional practice with teaching and research activity, to bring up-to-date business knowledge to the classroom - the kind of knowledge that translates directly to your career.

Information for international students

Students from outside the EU are guaranteed a place in University accommodation if they are accepted on the course, and apply for accommodation before the deadline. If English is not your first language, you will need a recognised English Language qualification eg IELTS or TOEFL.

Fees and funding

UK students
£10,500 (total)
International students
£20,000 (total)

Numerous scholarships are available to UK/EU and International Students. Please visit our website for more information.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Admissions
Email
masters@lubs.leeds.ac.uk
Phone
+44 (0)113 343 4908