Taught course

Advertising and Design

Institution
University of Leeds · School of Design
Qualifications
MA

Entry requirements

A 2.1 honours degree or equivalent in a relevant subject. In exceptional circumstances, applicants without a first degree will be considered on the basis of their relevant work experience and potential for benefiting from the programme.

Months of entry

September

Course content

We emphasise creativity and innovation supported by rigorous research and strategic thinking articulated through integrated advertising campaigns. We explore communication through traditional advertising media and the rapidly expanding digital/mobile/social media channels.

We also integrate theory and practice, combining modules and research expertise from the School of Design and Leeds University Business School. This clearly differentiates this Masters from any others in UK universities.

Developing creative solutions to communication problems is our priority alongside helping you to develop the analytical and critical skills necessary to create effective and memorable campaigns and the ability to art direct and execute your creative ideas.

School of Design Modules:

• Visual communication • Persuasion • Integrated Communication

• Creative Direction or Dissertation.

LUBS Modules:

• Consumer Behaviour • Marketing Communications

• Media Planning and Strategy • Advertising

• Global Strategic Marketing

Optional Modules:

• Direct, Digital and Interactive marketing

• Sales Promotion and Sponsorship

• Social Media Marketing

• Brand Management and Corporate Identity

Information for international students

Students from outside the EU are guaranteed a place in University accommodation if they are accepted on the course, and apply for accommodation before the deadline. If English is not your first language, you will need a recognised English Language qualification eg IELTS or TOEFL.

Fees and funding

Numerous scholarships are available to UK /EU and International Students. Please visit http://business.leeds.ac.uk/masters/scholarships/

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Postgraduate admissions
Email
textpg@leeds.ac.uk
Phone
+44(0)113 343 3716