Integrated Marketing Communications and Stakeholder Engagement

Entry requirements

n/a

Months of entry

Anytime

Course content

In today's highly competitive business environment, it is imperative that companies know who their stakeholders are and how to communicate with them effectively and efficiently. Key stakeholders can include shareholders, employees, customers, and suppliers.

In this online microcredential, we aim to develop students' understanding of these two interconnected concepts (stakeholder engagement and integrated marketing communications). We consider how an organisation identifies and prioritises different stakeholders' needs. We then explore how they develop communications strategies to predict and respond to stakeholders' changing demands, prioritising their needs, developing effective communication strategies, and mitigating risks arising from conflict.

Upon successful completion, students will receive a digital badge, certificate of completion, and five Master's credits.