Marketing Analytics

Entry requirements

2:1 classification UK bachelors degree or equivalent.

Months of entry

September

Course content

We are the first UK university to offer a master's in Marketing Analytics. Southampton is proud to be ranked Top 3 in the UK for Marketing by the Complete University Guide 2020.

- We collaborate with industry leaders who inform the curriculum so you can best-practice marketing techniques and latest research.

- You'll be taught by world-leading experts in digital marketing and data analytics.

- You'll learn about new and relevant topics that only a small number of UK analytics degrees offer, like text mining and social media data analysis.

- You'll be able to learn R and SAS software - valuable for a career in analytics. You could even become a certified SAS Base Programmer upon graduating.

- Our graduates have gone on to join global companies such as BMW and Starbucks.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

The following scores are accepted for direct entry:

• IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking

All tests must be no more than two years old at the time of enrolment.

Fees and funding

Please see the

funding page.