Taught course

Marketing Analytics

University of Southampton · Social Sciences

Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification) with some element of quantitative study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.

English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Months of entry


Course content

MSc Marketing Analytics is a unique course, bringing together Southampton Business School’s world leading expertise in digital marketing and data analytics.

This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector.

Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.

Core/Compulsory modules: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Dissertation

Optional modules: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; Software for Data Analysis and Modelling; Forecasting; Revenue Management.

Information for international students


Fees and funding


Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Southampton Business School
+44 (0)23 8059 4393