Marketing Analytics

Entry requirements

2:1 classification UK bachelors degree or equivalent.

Months of entry

September

Course content

MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.

You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

The following scores are accepted for direct entry:

• IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking

All tests must be no more than two years old at the time of enrolment.

Fees and funding

Please see the