Marketing Management

Entry requirements

2:1 classification UK bachelors degree or equivalent

Months of entry

September

Course content

The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

The following scores are accepted for direct entry:

• IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking

Fees and funding

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.