Taught course

Applied Corporate Brand Management

Institution
Brunel University London · Brunel Business School
Qualifications
MScMSc with Prof Practice

Entry requirements

A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in management, business studies or cognate discipline and a minimum of two years' full time marketing and branding experience. Applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a 1st Class Honours degree or the overseas equivalent and a minimum of two years' marketing and branding experience. Applicants with a 2.2 UK Honours degree or an equivalent internationally recognised qualification will be considered if they can demonstrate a minimum three years' marketing and branding experience. Applicants with non-degree qualifications will be considered if they can show a minimum 5 years' senior level branding experience.

Months of entry

September

Course content

Award winning, innovative and forward-looking Brunel Business School is one of the largest departments at Brunel University London. The School is well recognised by numerous international bodies and features prominently in many league tables, proudly voted as the Business School of the Year 2013 The Times Higher Education Awards.

About the Course

Applied Corporate Brand Management MSc is offered in a choice of two routes:

  • MSc in Applied Corporate Brand Management OR
  • MSc in Applied Corporate Brand Management (with Professional Practice)

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.

Professional placements are offered to suitable candidates with companies represented in the Applied Corporate Brand Management Advisory Board amongst others:

  • Heathrow Airport
  • BrandPie
  • Telefónica Europe
  • Radley Yeldar
  • Mars
  • Jim Northover Limited
  • Network Rail
  • leapSTONE
  • Right Management
  • Tata Beverages
  • Tetley Tea

Students' placements take place over 4 months from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others. Placement employers cover all student expenses and some provide a salary. On completion of the placement students proceed to find full time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide students with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and students will receive support from the academic staff and the Professional Development Centre while on placement.

Corporate Brand Management is growing in importance as a management discipline and we are confident that graduates of this programme will secure managerial positions either 'on the client side' – in organisations (from the public, private and not for profit sectors) or 'on the agency side' within leading branding consultancies.

The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding. The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:

  • corporate identity
  • corporate image and reputation
  • corporate design
  • corporate culture
  • corporate behaviour
  • corporate brand structure and brand strategy

Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer students the chance to examine current research relating to the management of an organisation's corporate reputation, its corporate identity and its corporate communications.

Furthermore, graduates of this programme will gain a thorough understanding of the issues related to marketing at the corporate level, and of equal importance, a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Besides formal teaching and the Professional Practice, students are exposed to the myriad of practical applications of the theories taught, such as:

  • guest speakers from the industry and brand consultancies;
  • visits to brand companies and consultancies;
  • career talks and presentations;

Accreditation

A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Information for international students

English Language Requirements IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT 65% (min 60% in all areas).

Fees and funding

UK students
£9,400 (additional £800 for Professional Practice option)
International students
£15,400 (additional £800 for Professional Practice option)

Brunel University is offering an automatic Academic Excellence Scholarship to postgraduate students to the value of 15% of tuition fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.

Alumni concession - a 15% reduction in the fee for fully self-funding Brunel University graduates if full payment of the programme fee is made at or before registration

More about postgraduate funding

Qualification and course duration

MSc

full time
12 months

MSc with Prof Practice

full time
16 months

Course contact details

Name
Brunel Business School Enquiries
Email
course-enquiries@brunel.ac.uk
Phone
+44 (0)1895 265599