Taught course

Applied Corporate Brand Management

Institution
Brunel University, London · Brunel Business School
Qualifications
MScMSc with Prof Practice

Entry requirements

A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.

Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered if they can demonstrate a minimum of two years full-time,post qualification, work experience in Marketing and Branding, at a senior level.

Applicants with non-degree qualifications will be considered if they can show a minimum of two years full-time work experience, in marketing and branding , at a senior level.

Months of entry

September

Course content

Our MSc Applied Corporate Brand Management is offered in a choice of two routes:

  • MSc in Applied Corporate Brand Management – a one year standard master's; or
  • MSc in Applied Corporate Brand Management (with Professional Practice) 16 months.


Our programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

Our MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

Our Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:

  • Corporate identity
  • Corporate image and reputation
  • Corporate design
  • Corporate culture
  • Corporate behaviour
  • Corporate brand structure and brand strategy


You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Information for international students

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 60% in all areas)

Fees and funding

Learn more at the postgraduate funding page.

Qualification and course duration

MSc

full time
12 months

MSc with Prof Practice

full time
16 months

Course contact details

Name
Enquiries
Email
enquiries@brunel.ac.uk
Phone
+44 (0)1895 265599