Entry requirements

A 2:1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree). Applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class Honours degree or the overseas equivalent. Applicants with a lower second class degree (2.2) in a management; business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years full-time post qualification). Applicants with non-degree qualifications will be also considered who have relevant work experience (minimum 5 years full-time) and will be assessed on an interview basis.

Months of entry

January, September

Course content

Award winning, innovative and forward-looking Brunel Business School is one of the largest schools at Brunel University London. The School is well recognised by numerous international bodies and features prominently in many league tables, proudly voted as the Business School of the Year in 2013 by The Times Higher Education Awards.

About the Course

The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. This course provides the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on contemporary knowledge gained from academic research and industrial practices. The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.

Aims

MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting. The course will appeal to Marketing professionals wishing to progress in their career, additionally, those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice. This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Special Features

  • Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture.
  • Career talks, visits and presentations.
  • Tutors are international recognised academics and industry practitioners who are active members of the School's Marketing and Corporate Brand Management Research Group (MCBM).

Brunel Business School's Marketing and Corporate Brand Management Research Group (MCBM) has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past.

Accreditation


Chartered Management Institute

A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: Associates can use ACMI, Members MCMI and Fellows FCMI.

Information for international students

IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT 65% (min 60% in all areas). For further information on language requirements visit the Brunel International website.

Fees and funding

UK students
£9,400 full-time
International students
£15,400 full-time

Brunel University is offering an automatic Academic Excellence Scholarships to postgraduate students to the value of 15% of tuition fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.

Alumni concession - a 15% reduction in the fee for fully self-funding Brunel University graduates if full payment of the programme fee is made at or before registration

More about postgraduate funding

Qualification and course duration

MSc

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations33
Dissertation (12000 words)

Course contact details

Name
Brunel Course Enquiries
Email
course-enquiries@brunel.ac.uk
Phone
+44 (0)1895 265599