Marketing Management

Entry requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

No previous experience in marketing is required. No previous experience in marketing is required. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

Months of entry

January, September

Course content

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation.

Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.

Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Key features

• Develop professionally and personally during the course, which will help you gain an advanced understand of the key issues and themes in Marketing Management and place you in a strong position to embark on a career in this profession.

• Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile).

• The Marketing Consultancy Project module alternative to the dissertation, which gives you the opportunity to work on a real-life project and gain employability-relevant experience.

• The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to a broad range of digital marketing technology and platforms used in different marketing and industry situations.

• Formed and constantly reviewed with leading marketing agencies and departments, to ensure that postgraduate students are receiving cutting-edge marketing practice education from industry experts.

• Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Information for international students

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Fees and funding

Find out more about funding here.