Taught course

Marketing and Creativity

Institution
ESCP Business School · Marketing
Qualifications
MSc
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Entry requirements

  • Bachelor or master degree in any discipline (preferably 240 ECTS)
  • A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service or creative industries
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
  • Motivation letter
  • Advanced English level: C1

Months of entry

January

Course content

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.

The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Programme at a glance

  • Ranked #5 in the World by QS Masters in Marketing Ranking 2020
  • 18-month, dual campus (London and Paris) programme, starting each January
  • Unique focus on the interface between creativity and analytical thinking in marketing management
  • Two specialisations tracks: Digital Transformation & Entrepreneurship, and Fashion & Luxury
  • Hands-on teaching approach that incorporates consultancy projects, case studies, creative seminars, social impact projects, class discussions and guest speakers
  • Integrated 4-month professional experience (direct employment/internship) and a 6-week company consultancy project

Career Opportunities

At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.

Fees and funding

UK students
£21,850
International students
£21,850

MSc in Marketing & Creativity Scholarships

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers.

As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:

Marketing Excellence Scholarship

Value: Up to £3,000

Eligibility criteria: This scholarship is available to all students, who are offered a place to study on the programme in January 2020 and are able to demonstrate excellent past academic performance, a varied and relevant professional experience and, most importantly, a potential for an outstanding marketing career. This scholarship is available by admissions jury invitation only.

Access Opportunity Scholarship

Value: Up to £5,000

Eligibility criteria: This scholarship is available to all candidates, who are offered a place to study on the programme in January 2020 and are self-funding their studies.

Qualification, course duration and attendance options

  • MSc
    full time
    18 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Alberto Fanelli
Email
msc.mmk@escp.eu
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