Taught course

Business Analytics

Manchester Metropolitan University · Faculty of Business and Law

Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant management experience or degree equivalent professional qualifications.

Months of entry


Course content

In organisations of today, technology is a ubiquitous resource integrated into the fabric of business operation and there is a growing recognition that businesses need to leverage organisational data in order to maximise business opportunities. This programme focuses on both of these elements in preparing you to achieve a balanced combination of technical competence coupled with an understanding of business intelligence. The programme will allow you to develop the acumen necessary to identify opportunities for the organisation through understanding data, as well as the ability to build a case for exploiting and deploying technological solutions. This course is taught at the Business School by experienced tutors with real world consultancy and research experience in the field of digital business. Opportunities may exist for short (6-12 week) placements during the summer period which could be linked to your dissertation or research project. You will be assessed through a mixture of written essays and examinations, alongside face-to-face or digital presentations and multimedia assignments.

Programme Units

Business Analytics

This unit will equip you with skills and knowledge relating to the handling and analysis of a variety of information generated by organisations. Key themes explored include What is big data? Why is it important in a connected world? What is structured and unstructured data. Data warehousing - the storage, management and retrieval of large amounts of information shall also be explored within this unit.

You will then go on to look at how organisations can leverage data to aid the decision making process. This will include the study and practice of relevant visualisation and analysis techniques utilising appropriate software.

Strategic Information Systems and Technology

This unit will introduce you to the area of Strategic Information Systems. The core aim is to understand the nature of problems and issues faced by organisations at the operational and strategic level, and examine how Information Systems and Information Technology help to overcome such issues.

You will gain an introduction to organisational strategy and design and critically analyse the how organisations use advanced information.

Emerging Technologies for the Enterprise

This unit examines the dynamic environment of new and emerging technologies, which are critical for organisations to develop successful enterprise digital business strategies. You will explore the different contexts of digital business including the global e-environment; e-procurement in supply chain management; virtual communities’ and strategic use of web and mobile technologies.

Research, Academic and Professional Skills

This unit will cover a variety of aspects of professional skills as well as academic skills such as writing and research methods.

Research Project

In this unit, you are expected to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of their achievements and conclusions.

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

There is wide recognition of a growing skills gap in the Business Analytics (also known as big data) field. According to a recent e-skills report on employment demand, in the past 5 years, demand in the UK for big data staff has grown by 912%.

Special Features

  • You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus.
  • Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
  • Opportunity to undertake a short-term internship with an organisation through our postgraduate internship programme.
  • You will have the opportunity to visits local companies as part of the Business School's annual company visits programme.
  • You will have the opportunity to attend guest lectures with speakers from industry.

Information for international students

International students please see www.mmu.ac.uk/international for further information.

Fees and funding

UK students
Please refer to the Manchester Met website for the latest fee information.
International students
Please refer to the Manchester Met website for the latest fee information.

For information about funding your postgraduate studies, please check our funding page at: www.mmu.ac.uk/study/postgraduate/scholarships

Qualification and course duration


full time
12 months
part time
24 months


full time
8 months
part time
16 months


full time
4 months
part time
8 months

Course contact details

Course Enquiries
+44 (0) 161 247 6969