Taught course

Creative Advertising Strategy

Institution
Manchester Metropolitan University · Faculty of Business and Law
Qualifications
MSc

Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience.

Months of entry

September

Course content

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills

Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief and internship project. Or spend a year in industry really getting to grips with things. Blend your creative skills with strategic awareness to create campaigns that get results.

Features and Benefits

  • Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
  • Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
  • Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
  • Marketing network – access a host of practitioners and agencies, such as Seventy Seven, BJL and The E-Word. Hear from industry leaders at our guest lectures.

Information for international students

International students please visit our website for more information.

Fees and funding

Funding information available, please visit our website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    This course includes a 36-48 week internship option.

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0) 161 247 6969