Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications.

Months of entry

September

Course content

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

Whether you want to move into a career in marketing or build on your existing marketing knowledge, this degree is ideal.

It covers traditional and digital marketing strategies and theory. You’ll explore the latest thinking and techniques in the field to learn how to succeed in this competitive sector.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

Theory into practice

You’ll learn from experienced academics and industry practitioners. Develop your knowledge of marketing theories and principles before putting it into practice.

Working on live client briefs, the opportunity to participate in an internship, and going on industry visits to big businesses will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.

Marketing in context

You’ll discuss marketing in the context of contemporary business issues. Develop your knowledge of international branding and digital media. Gain an understanding of how marketing fits into organisations of all sizes and how your skills can make a difference.

Information for international students

International students please visit our website for more information.

Fees and funding

Funding options available, please visit our website.

Qualification and course duration

MSc

full time
12 months

Further details of qualification

This course is accredited by the Chartered Institute of Marketing (CIM) and allows you to work towards a CIM qualification.

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0)161 247 6969