Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience.

Months of entry

September

Course content

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

Theory into practice

Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects with local businesses.

Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.

Marketing in context

You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.

Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.

Information for international students

International students please visit our website for more information.

Fees and funding

Funding information available, please visit our website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    This course is accredited by the Chartered Institute of Marketing (CIM) and allows you to work towards a CIM qualification. This course includes a 36-48 week internship option.

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0)161 247 6969