Taught course

Digital Marketing Communications

Institution
Manchester Metropolitan University · Faculty of Business and Law
Qualifications
MSc

Entry requirements

You will have a minimum 2:2 degree, or equivalent, from marketing or business subjects, or from any discipline in the humanities, science or technology.

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.

Months of entry

September

Course content

The way we communicate, advertise to and reach customers has changed dramatically in the digital age. This new area of marketing is rapidly expanding and opportunities for employment are growing all over the world.

With this full-time postgraduate degree you’ll develop a firm understanding of modern marketing techniques and learn how to apply them effectively in the digital arena. You’ll master a range of social media and digital marketing tools and learn how to focus your marketing campaigns to specific target audiences across the digital landscape.

This masters in digital marketing communications will not only teach you how to plan and manage complex digital marketing campaigns, but how to measure and evaluate their success.

Communications strategy, applied to the real world

This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills sought after by employers.

Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.

Information for international students

International students please visit our website for more information.

Fees and funding

Funding options available, please visit our website.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0) 161 247 6969