Taught course

Marketing and Data Analytics

Nottingham Trent University · Nottingham Business School

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Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Months of entry


Course content

The next available start date for this course is September 2021.

Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.

This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Designed for aspiring marketing data specialists

Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.

Why study this degree?

  • We are ranked Top 20 for Marketing in the Complete University Guide 2021.
  • There will be the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.
  • You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
  • NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.

Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT). NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021.

Information for international students

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our website to find out more.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please contact Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page of our website.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our website.

If you need to do a pre-sessional English language course to meet the English requirements, please visit the pre-sessional English course page of our website.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

Fees and funding

Please view our course page for the most recent fee information. You can find out more about funding support and our scholarship information here.

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    You have the option to add a year's work placement onto the course. Your placement year will last up to 48 weeks (minimum 36 weeks). Placements are not guaranteed and you will have to secure one during your first year, with the help of our Employability team.

Course contact details

Nottingham Business School