Taught course

Digital marketing content creation (online short course)

Open University · School of Access, Open and Cross-curricular Innovation

Entry requirements

This course is ideal for anyone who has some existing experience in digital marketing and would like to develop their ability to create online content. Any work experience will help enhance and contextualise your learning. It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications and business.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 40 hours to complete and you can learn at your own pace.

Months of entry


Course content

Gain the skills to become a stronger, more effective content marketer with The Open University (OU) and industry experts, Target Internet. Aimed at those who want to build on existing experience in digital marketing, this course will deepen your understanding of marketing channels and the content mix, grow your ability to write for online channels, create and distribute podcasts and video content, and host and measure your content.

You’ll learn to:

  • develop a content marketing plan that aligns user journeys and business objectives
  • produce effective written, audio, and visual content
  • interpret content analytics to help optimise existing content marketing.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.4 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Multiple-choice questionnaires100

Course contact details

The Open University